“Design is the ability to interpret a thought or idea into a visual solution that communicates effectively. This is achievable by appropriating proper use of color, typography, space, composition and scale.” -Anthony Fisher

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Design Philosophy

A Designing Woman approaches your graphic design and brand development holistically. Our experience allows us to lead you through a process that helps identify how to effectively communicate your brand, conceptually and visually.

Once your brands "personality" and "character" traits have been determined, we then move quickly into the strategic planning phase, determining what messages fit your core audience in whatever medium you choose to convey those messages. Strategic plans then become tactical as we design, write, and produce any variety of materials to reach your target audience.

This is all done with the ultimate goal of expanding your reach, growing your customer base, and increasing your revenue. Let us capture your message with graphic design, words, photography and images that will inspire and engage your target market in effective and lasting ways.

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About Creative Design and Branding

Your brand is unique and your presentation needs to represent you in a creative and well defined way. Over 20 years of Graphic Design, 30 years of photography, and our broad business experience will benefit you as we work together to define and strengthen your brand. You will receive custom designed print-based and web marketing materials that will serve you in a professional manner and will cause your target market to take notice and respond to you.

It doesn't matter if you are a one person company or a veteran business with existing clientele, the fact is you want to be represented in the best way possible. I encourage you to take the necessary steps to fashion and strengthen your brand in a marketable/visual manner and allow me and my team of professional designers to make it tangible for you.

To review our design portfolio as a reference, we encourage you to visit my design portfolio.

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Experience you can depend on

After graduating from Arizona State University in Phoenix, Arizona, our founder, Susan Anderson, began her career as a professional freelace photographer. In 1988, building on previous studies and work in advertising and marketing, she launched A Designing Woman, through which she soon expanded into the broader areas of graphic design, marketing and branding. She has now been designing professionally for over 20 years.

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Our areas of expertise:

Graphic Design and Marketing

Corporate Identity, Logos, Brochure Design, and Leaflets, Direct Mail Mailers, Leaflet design, Printing

Advertising, Marketing, Stationery Design, Posters, Signage, Copywriting, Promotional Literature, Illustration, Packaging, Packaging Design, Publicity, Custom Postcard Design, Catalog Design, P.O.S. Material

Complete Web Design

Comprehensive Web site Design Services include Concept Development, Site Architecture, Copy Writing, Shopping Cart Design, Email Design, Web Graphics, Banner Advertising Banners, Flash Animation, SEO and CSS.

Sales Presentations

Exhibition Graphics, Exhibition Displays, PowerPoint Presentations

Marketing Design Services, Small Business Marketing, Marketing Services for any size business aimed at Business Development, Business Building, Increasing Sales, Market Development, Opening New Markets, Fighting Competition,

Photography

Begining in the 1970's as a premier Phoenix Portrait Photographer, A Designing Woman has since expanded into Product Photography, Commercial photography, Digital Photography, Headshots Photography, Corporate and Event Photography

A seperate entity called Susan's Eye was begun in 2000 to continue Susan's work in Portrait and Fine Art Photography using both digital and non-digital film photography techniques and specializing in children's photography, interiors and architectual photography, Events, and retouching and digital image editing.

Creative Product Designs

Printed Products, Imagination, Ideas, Art Direction, Brand and Logo Design